Since its launch in 2012, the ABIM Foundation’s Choosing Wisely campaign has helped create conversations among clinicians and patients—both in the U.S. and abroad—about unnecessary care, particularly where significant risks of a test or treatment exceed its benefits. The goals of the campaign were and still are to foster discussions around avoiding wasteful health care, and to shift away from the polarizing language of “rationing” and “death panels.” As evidenced in the increased number of clinical articles, continued coverage in traditional and social media, educational sessions on overuse at clinical and policy conferences, and the expansion of Choosing Wisely campaigns internationally, the conversations are indeed happening. But are conversations enough? Read the full article here.